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overview
NOOA (Naturally Out of Africa) is a new premium luxury tea and specialty coffee brand inspired by Africa’s. 27Nine Advertising partnered with NOOA and their packaging design agency XFACTA, to bring the brand to life at launch - translating its philosophy into a cohesive communications framework, compelling visual storytelling, and high-quality e-commerce content that would position NOOA confidently in a global market.
Packaging design was led by XFACTA, with 27Nine responsible for the brand’s communications strategy, content creation, copywriting and digital expression.
challenges
As a newcomer in a competitive global market, NOOA needed to quickly establish trust and credibility with first-time buyers, especially in the Middle East, where the first NOOA Cafes were opened. This meant converting a premium image into captivating digital content while also debuting with impressive e-commerce visuals that showcased the elegance and quality set by the packaging design from XFACTA. The challenge was not just about launching a product; it was crucial to build an engaging brand experience from day one.
solution
We developed and executed a launch-ready communications ecosystem, including a communications framework, video content, still and e-commerce imagery, as well as full digital launch support.
results
- A fully realised brand presence at launch
- Clear, differentiated messaging rooted in African provenance
- Premium video and still content supporting brand launch and website
- A launch ready cohesive visual and narrative story
conclusion
The NOOA launch demonstrates 27Nine Advertising’s ability to partner with founders at a pivotal moment - translating vision into market-ready communications that build trust, desire, and long-term brand value.
By aligning strategy, storytelling, and execution, we helped ensure NOOA launched with impact - naturally, and confidently, out of Africa.
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