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Project details

Coronation

Service
Event Planning & Production
Client
Coronation
Year
2023
overview
27Nine Advertising partnered with Coronation and their event agency, The Beanstalk, to bring their 30-year milestone celebration to life — an event designed to honour where the business has come from, and acknowledge where it’s going.
challenges
This wasn’t just another corporate event. It needed to: Reflect the scale, depth and credibility of a 30-year journey, bringing multiple partners together under one clear, unified vision.
solution
Our role was to create a design system that could hold the entire experience together including; Event Identity & Design Language, Collateral Development, Thoughtfully designed touchpoints from invitations to on-site elements - ensuring consistency & experience alignment. in every detail. We worked closely with The Beanstalk to ensure the design translated naturally into the physical environment and guest journey whilst supporting the broader delivery of the event to maintain a sense of cohesion throughout.
results
  • A seamless and considered event experience
  • Strong visual consistency across all elements
  • A natural alignment between brand, environment, and guest experience
  • Positive feedback on the quality and feel of the event
  • conclusion
    Milestones like this are about more than marking time — they’re about reflecting identity. This event was an opportunity to express Coronation’s brand in a way that felt considered and intentional — and to create a moment that people could connect with.
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